According to statistics recently published in a American Society of Plastic Surgeons (ASPS) report, Americans are getting chin surgery at a rate that is growing faster than any other surgical procedure.
In 2011, there were over 20,000 chin augmentations performed in the United States. This is a 70% increase over the number of surgeries performed in 2010. Lip augmentation and cheek implants showed the next largest increases with 49% and 47% growth, respectively. The dramatic increases in these procedures may also reflect the increase in video calling, as these facial procedures would give highly visible results from screen angles used in these programs.
Video Calling Such as Facetime Believed to be the Cause of Chin Surgery Popularity
The increase was noted to be fairly consistent across gender and age demographics, with all recorded groups experiencing growth ranging from 66-77%. The procedure is slightly more popular with men, and increases in popularity as patients age.
The dramatic increase in the procedure over the past few years has been attributed in many sources to the rise in video conferencing in work and personal communication. Particularly in handheld video calling, such as Facetime, the image produced through the angle of the device often accents any chin dissatisfactions patients may have.
According to Dr. Malcolm Z. Roth, president of the ASPS, “The chin and jawline are among the first areas to show signs of aging. We also know that as more people see themselves on video chat technology, they may notice that their jawline is not as sharp as they want it to be. Chin implants can make a dramatic difference.”
Double chins, turkey wattles and excess skin and fat deposits are often addressed through chin augmentation procedures, which may incorporate liposuction in order to produce the desired effect.
According to Dr. Darrick Antell, a New York City surgeon who has performed chin surgeries on a number of CEOs, “We know that CEOs tend to be tall, attractive, good-looking people. We now know that these people also tend to have a stronger chin. As a result, people subconsciously associate a stronger chin with more authority, self-confidence and trustworthiness.”